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OUTFORS
The power of commercial IT
Holiday home specialists gain with keeping of their own identity and commercial formula of the information technology and marketing of Out! holiday homes.
Holiday home rental is a job for specialist. Several disciplines like contracting/buying, marketing/sales and the administration. In the market of holiday homes the true specialisition is based on the one of the first two. To grow is difficult without reduction in specialisation. Growing has its effect on the transaction of the information. This calls for large IT-systems. Systems that allow the specialist to build on the specialisation.
Background: innovation with retaining securities
OUT! Holiday Homes is a project of a number of IT- and marketing specialist from the holiday homes market. They have been involved with the rise and increasing importance of the internet in the travel industry. Not only the it, but also the administrative organisation and the hiring/and rental of holiday homes. In the nineties they worked for a Dutch touroperator Euro Relais and created an important reorganisation and information project. The basis was created for the second step: connection to the internet. The internet was just coming up and insufficient commercial importance to make large investments. Innovative a company specialised in new-media exploited the internet site of Euro Relais. Through provisions, made on internet reservations, the build and keeping operational of the site was paid for. When customers were demanding more in regards to the information the website was maintained within their own organisation, which is still the case today. Internet and e-commerce are no longer in the first stages. There is a new economy which can cause a split in society, because certain groups are missing the boat. The newest generation of rental companies offer a solution: system integration. And because it's now more than ever important to stay ahead, now is the time to choose. And with OUT! holiday homes, you can avail of the moving forward of the internet, combined with the traditional holiday home catalogue and the expertise of a holiday home specialist. Especialy in a time that it's becoming easier to make bookings (through the web), the traditional quality guarantiees of the travel industry are important (ANVR, SGR).State of the Art: branche wide cooperation!
Because of the latest technologies a system for Out! Holiday Homes could be build in one go with a full integration of all internal information functions (purchase, finances/administrion, promotion and sales) and the most extensive and advances internet applications. This so called OUTFORS is by now an important marketing instrument. It functions a as is branche wide reservation system. Nearly 40% of all individual holiday home owners can avail of their own holiday homes and the complete financial process of the OUT! reservations. The same for an increasing number of other rental companies that can use the internet application of OUT! keeping their own identity. Gene Bartlett Holidays, Hjemme, Welcome Holidays, Villa d'Or, Chateau de Laval, etc.. Also travelagents can avail of the OUTFORS-reservation system
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